Service Management and Service Engineering – Lecture and Exercise

General notice

The lecture and exercise as well as the written exam for this module take place regularly in the summer semester. In addition, we offer a written exam in the winter semester based on the material from the previous summer semester. SMSE is not actively tutored in the winter.

Course Content

The course provides an overview of methods and models for the development, management, and delivery of services as well as insight into basic concepts of the research field of service science. In addition, current trends in IT-enabled services will be presented.

Learning Objectives and Skills

Students will

  • be familiar with basic concepts of service research,
  • understand the importance of IT artifacts for service management,
  • can apply methods and models of service engineering to design business models, elicit requirements, explore processes, and plan marketing concepts,
  • can apply methods and models of service management to measure service quality, and
  • learn about current application areas of service research and practice (for example, digital platforms and smart services).

Language of Instruction

German

Method of examination

Lecture and Practical Knowledge Exercise: Exam (100%)

Module Compatibility

  • Module in the elective area Digital Business and Processes (start of studies in WS 2020/21)

  • Module in the core area Digital Business (start of studies from WS 2018/19)

  • Module in the core area for students majoring in Wirtschaftsinformatik

  • Module in the area of specialization for students with a focus on Wirtschaftsinformatik, VWL or BWL

  • Module in the area of specialization for students majoring in Wirtschaftspädagogik Studienrichtung I and in the elective area for Studienrichtung II (Zweitfach Wirtschaftsinformatik)

  • Module in the wiwi elective area for students of Wirtschaftsingenieurwesen

  • Module in area of specialization for students of International Business Studies (start of studies BEFORE WS 2020/21)

  • Module in Elective modules for students of International Business Studies and International Economic Studies (start of studies AFTER WS 2020/21)

Organization

Term

SS 2022

Lecture

Wednesdays 9.45 – 11.15 (Presence in auditorium LG H6 BISSANTZ)

Exercise

Wednesdays 11.30 – 13.00 (StudOn self-study + presence question time in the auditorium LG H3 GFK)

Registration

StudOn

Remark

The StudOn course is online as of 01.04.22 and can be accessed without a password.

The organization details for the next event period will be updated in time on this website.